Scaling with confidence: Supergas deploys a digital replica to supercharge its supply chain
From growth ambition to operational reality
Supergas operates in a market full of opportunity. But growth also brings complexity. Volume-driven costs, network inefficiencies, and suboptimal asset utilisation all put pressure on performance and profitability.
Turning data into decisions
To tackle the pressure, the team launched a project focused on two priorities: redesigning the asset footprint and improving last mile distribution.
Acting on these priorities, SHV Energy together with Adaptfy, built a digital replica of the supply chain under the SHV Energy Network Intelligence programme.
This virtual model mirrors the real network and allows teams to test scenarios before making decisions. Instead of relying on static analysis or costly live experiments, they can simulate trade-offs, compare options, and select the most efficient outcomes in an instant.
Turning decisions into value
Modelling a data‑backed view of their entire supply chain, Supergas can now simulate sourcing, routing capacity, terminal utilisation, and customer allocation. This empowers Supergas to take impactful actions with speed and confidence.
"In a highly complex supply chain environment such as India, our Network Intelligence initiative with Adaptfy gives Supergas a meaningful competitive advantage. By creating a digital replica of the network, we can simulate scenarios, optimise decisions, and scale growth with confidence."
Paulo Rodrigues, SHV Energy
What is a digital replica and why is it powerful?
A digital replica is a data‑driven virtual model that behaves like the real system. It gives Supergas a way to test decisions before they turn into costs. Instead of time consuming and risky real-world experiments, teams can simulate scenarios, see trade‑offs, and quantify impact upfront. Turning data into decisions and decisions into measurable value: faster, smarter, risk-free.
A smarter network, from virtual to reality
The first focus area was the asset footprint. How to optimise asset utilisation and customer allocation?
Using scenario-based evaluation, the team identified the optimal mix across the network:
• More direct delivery flows
• Smarter capacity usage across facilities
• Decreased use of third-party bottling locations
This creates a robust, data-backed improvements, with measurable gains: An immediate opportunity of 1% reduction in cost-to-serve today, and 1.4% in future-ready scenarios.
Rethinking the last mile
The second focus area centred on secondary distribution, where a large share of costs sits.
By optimising fleet size, drop size, and routing logic, Supergas can now deliver more with less:
• More deliveries per trip
• Fewer trucks on the road
• Less kilometres driven
This translates into lower costs and greater operational resilience.
What makes the Supergas’s achievement stand out is the context. Facing a challenging and evolving network, the digital team developed tools that turn complex data into fast, practical decisions. This approach is not a one-off success, but a solution that can be adapted and scaled across supply chains.
Value creation
The Supergas network intelligence project shows the power of combining deep business expertise with advanced data analytics. The project has already delivered measurable financial value, of which part has already been delivered, with further value ahead clearly identified.
The key strategic insight is that most of this value requires no significant investment. Instead, it comes from optimising how customers are served within the existing network, particularly through better allocation of high-volume customers. This positions the programme as a scalable profitability lever, combining immediate delivered value with a clearly defined pipeline of additional gains.
Looking ahead, the additional value is split between near-term achievable savings through further customer and network optimisation, and additional upside from targeted initiatives such as new locations and operational improvements. Prioritisation, of course, remains critical.
Overall, the project establishes a repeatable value engine, where realised gains, validated opportunities, and future initiatives are clearly mapped, enabling disciplined tracking across identified, committed, and captured value.
"Similar to our Customer Profitability programme, Network Intelligence has proven to be a scalable capability, and the success at Supergas reinforces our ambition to expand it across the organisation."
Paulo Rodrigues, SHV Energy
A blueprint for scale
The impact goes beyond efficiency gains. SHV Energy now has a proven blueprint that can be replicated across business units facing similar challenges. For other business units, the opportunity is clear: visibility and smart network optimisation turn operational complexity into commercial value.
Do you want to know more?
Led by Digital and Business Excellence under the SHV Energy Network Intelligence Programme, the project shows the impact of combining deep business expertise with advanced data capabilities through close collaboration between SHV Energy, Supergas, and Adaptfy.
Are you part of SHV Energy or the wider SHV family of companies? Get in touch to discover what network intelligence can do for you.